The new global leisure ‘revolution’ is driven by consumers demanding what they want, when they want it and how they want it. Anyone providing leisure or lifestyle ‘solutions’ is going to have to deeply understand rapidly changing consumer behaviours and preferences – from bowling alleys and family centres to the new genre lifestyle hotels. The newly emerging ‘experience economy’ is increasingly about people wanting to be differentiated by what they do, not what they buy. They are seeking to acquire the social capital that aspirational brands once provided, through leisure experiences like Magic Planet and lifestyle venues that bring emotional benefits. From extreme sports hotels and destinations to eco tourism, from Disney to new cultural based experiences and from mini bars and in-room spas to charity aid based working vacations and indulgent ‘me’ venues like Café Vaudeville and Food Courts and Villages.