Consultancy – Marketing & Operational
McNally Design's Marketing & Operations Consultancy adds unique value to the creation, development and management of profitable airport, hotel, retail, restaurant, pub, bar, café, nightclub, and leisure based concepts.
Managed by industry experienced professionals, with many years international experience in food & beverage ensures that we create concepts that are not just aesthetically innovative but also operationally effective and profitable.
- Market Research
- Business Plans
- Business Formatting
- Brand development*
- Concept Development
- Menu Development
- Beverage Development
- Back of House Design
- Procurement
- Pricing
- Staff Recruitment
- Staff training
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- Entertainment formats
- Logo/Identity development
- Day Part Performance needs (in order to maximise the revenue clock)
- Customer Profile and Need States
- Product offer to meet customer expectations
- Service ethos and culture templates
- Design and development of branded tableware, glassware and tabletops
- Uniform design and procurement
- Music programmes to suit the day parts of the outlet
- Outlet marketing and promotion
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